Skip to main content

Zion Williamson's Nike shoe explosion & knee injury have massive implications

How strong is this guy, anyway? Zion Williamson is Power Personified, and it showed only 36 seconds into a game last night. It was Duke versus North Carolina - Zion was on the move with the ball, when his left shoe disintegrated. His foot literally came through the bottom of the shoe, causing that traction-less foot to slide. He was forced to leave the game with what is currently listed as a right knee sprain.


Make no mistake! This young man is an endorsement goldmine. He defies comparison. He is the prize in the upcoming draft, and there is no close second. Nike will take a serious hit on this one, but looking past the obvious shoe defects, Williamson's combined power and weight may have played a role in the mishap. We await further info on his injury - which hopefully is what it appears to be - a minor knee sprain.





Former President, Barack Obama was in attendance and witnessed the mishap. Even the Celtics Terry Rozier got involved (per Yahoo Sports' Pete Thamel):

The impact of Williamson’s injury will be felt through every corner of basketball – from college to the NBA front offices pining for his services. But it also lit up the phone lines in the shoe industry, as the sad shot of the shredded Paul George model Nikes under his seat on the Duke bench could end up haunting the company. The rip went from the middle of the front of the sneaker’s sole all the way to heel, appearing if it’d been sliced by a sickle rather than ruptured by a foot.

It certainly got the attention of the shoe world on social media. Puma’s official account quickly deleted a classless tweet that said: “Wouldn’t have happened in Pumas.” Celtics point guard Terry Rozier tweeted – “Come to Puma” – before quickly adding that he didn’t know Williamson was injured. At the very least, those tweets underscored what’s at stake for Williamson’s shoe deal.

This story will not die quickly. Beyond the talent, physique, athleticism and physical power, Zion is one extremely-likable young man. He is tailor-made as a spokesperson for any product. But right now the hope of everybody is that he and his career are going to be okay. One thing is for sure - Nike has some work to do.

All they want to hear about is Zion,” said one shoe company source of his company’s executives. “There’s no silver. Zion is the gold.

Follow Tom at @TomLaneHC, @CelticsSentinel and Facebook

Photo via Gerry Broome/AP
Video via ecaster

Comments

Popular posts from this blog

Sign the Petition! Let's honor Tommy Heinsohn

  No longtime Celtics fan can watch games this year without a somewhat heavy heart. For the last 50 plus years, we have been blessed as a franchise to have Tommy Heinsohn, Mr. Celtic himself, as a part of the organization. Whether it be as a player, coach, or commentator, Tommy has been an instrumental figure for the green, and his presence is missed on every broadcast. Nobody embodied what it meant to be a Celtic more than Tommy, and I know I miss his energy and ferocity every time Scal claims the refs "made the right call" against the Cs. While Tommy obviously belongs on the Mount Rushmore of Celtics, he is often overlooked in his place among the greats of NBA history. Looking back upon his life, one would be hard pressed to find someone with a bigger impact on NBA basketball than Mr. Celtic. For those who are unfamiliar, let's do a quick review. Tommy is one of 2 people to be inducted into the Hall of Fame as both a player and coach (the other being the indomitable Len

We may be glad Danny Ainge rolled the dice on Theis

Frankly, I was not sure if Danny Ainge would ink Daniel Theis to a new deal, but it looks like a good move. Theis is signed for two years at a total of $10 million, with the second year non-guaranteed. With the departure of big men Al Horford and Aron Baynes, rolling the dice on Theis could work very well. In his first season in Boston, Daniel just kept improving. For the pre-All-Star stretch, he averaged 14.5 minutes/Game, 5.0 PPG, 4.7 RPG while shooting 52% on field goals and 30% on treys. Post-All-Star his minutes increased to 18.4 per game, his points to 7.8/game and his boards to 5.3/game. And he shot 68% on field goals and 40% on 3-pointers. Then a meniscus tear shut him down. His minutes and production took a hit last season, in part most likely due to lagging recovery from the injury. Right now he is playing on German's entry in the FIBA World Cup. In a game versus The Czech Rebublic, he scored 17 points, grabbed six rebounds, passed off for three assists and blocked tw

What Jeff Teague can bring to the Celtics offense

Bringing in Jeff Teague as some guard depth this year could end up being a monumental move for this year's Celtics team. Teague is a well respected veteran in the league, and having gone to the Eastern Conference Finals in 2015 with the Atlanta Hawks, knows what it takes to win tough games. Here's a brief look at why I think Jeff will be a great fit with the C's Every Celtics fan loves Marcus Smart , due to everything he brings to the table, from the defensive intensity to scoring outbursts. For all the good things he does, Marcus excels off ball, and can have his effectiveness diminished when he is forced to be a primary ball handler. He is often pigeon-holed into that role with the second unit (or when Kemba is out), and Teague's addition will hopefully allow him to play more off-ball and maximize his abilities.  At the deadline last year, Teague was traded to the Atlanta Hawks to play alongside Trae Young. His usage rate and effectiveness dipped considerably, as he